#Sasural genda phool episode 260 plus

After recent infusion of fresh funds,Imagine is in expansion mode,both weekday and weekend prime time. The latter has made attempts to overtake Sony and has succeeded in spurts. Currently Sony ranks fourth with 150-odd GRPs against 100 of Imagine.

The coming weeks and months will also throw a battle lower down the order for the fourth slot in GEC space. With current GRPs at 268 it is also a strong contender for the top slot. Between January and April,its GRPs have hovered between 240 and 310.

#Sasural genda phool episode 260 plus

With Star Plus having turned aggressive and playing the GRP game as intelligently as Colors,the leadership issue is unlikely to be settled any time soon. В“Lots of new and interesting twists and turns have been planned to ramp up ratings,В” reveals Ashvini. On the other hand,besides launching Chak Boom Boom on weekends,Colors will have some of its shows like Balika Vadhu,Uttaran,Laado,Tujh Se Laagi Lagan and Yeh Pyar Na Hoga Kam entering new phases of story telling. Post-IPL,Zara Nachke Dikha is the first weekend non-fiction show launch on Star Plus and Anupam says they have a few more fiction and non-fiction properties in pipeline. Both channels will play on new shows in fiction and non-fiction categories besides strengthening their present properties. В“Our goal is much bigger and we are working on a plan to achieve it over a period,В” she claims. Ashvini too isnВ’t happy with 269 GRPs and views the fall as a temporary glitch. В“We are not looking at week-to-week or month-to-month leadership but sustained long term growth to stay well ahead of the competition,В” says Anupam. This however,is not the final call on leadership issue which will witness even more fierce battle in coming weeks and months. While earlier StarВ’s two strong pillars were Yeh Rishta and Bidaai between 9 and 10 pm,lately it is making its presence felt across prime time between 7.30 to 11 pm. Anupam admits that decent GRPs are coming from movies but says original content is delivering good numbers. Our recent launch Pratigya has risen from 2-odd TVR to 4.5 while Sasural Genda Phool is also doing well at 7.30 pm,В” he points out. Bebo is also a strong competitor at 10 pm. В“Our big properties Yeh Rishta Kya Kehlata Hai and Bidaai have been consistently doing well and have bounced back from their recent lows.

StarВ’s head of marketing Anupam Vasudev refutes AshviniВ’s contention. В“Lately some of their GRPs are coming from movies and not so much from original content,В” she observes.

However,Ashvini says that while Colors has fallen,Star Plus has not gained much.

В“Last year too among all GECs,Colors was impacted more,and the pattern was expected to repeat this year too,В” says a senior media professional. According to media experts,Colors being a relatively new channel,it has SEC A and B skews,which also happens to be the stronghold of IPL. В“We have a lot of male viewership,some of which switched on to IPL,В” she adds. Why has Colors lost about four to five per cent of its viewership share while Star Plus has gained as much during the last four months? Did IPL impact Colors more than other channels in recent weeks? Ashvini Yardi,head of programming,Colors,admits that IPL did impact her channel. According to TAM data for week 16 (April 11 to 17),Star leads over Colors by 48 GRPs вЂ“ 317 against 269 of Colors. But for the past five weeks beginning March 14,Star has stayed above the 300-GRP mark,while Colors has fallen to the 260 level. Four weeks later Star Plus raced ahead of Colors and Zee,only to witness yet another aberration three weeks later. The following week,Star Plus fell to 247 GRPs,while Zee notched up an impressive 309 group rating points and Colors remained at the top with 321 GRPs. In week 4 (January 17 to 23,2010) Colors scaled another high with 365 GRPs against 293 of Star Plus and ZeeВ’s 264. Subsequently,while Star Plus recovered from the lows,Colors maintained its leadership.